camiseta centenario atletico de madrid

camiseta centenario atletico de madrid -

This discussion will be toed sequentially so that it is easily and understandably digested.

What is Reforms?
According to the Oxford Advanced Learners’ Dictionary, reforms can be defined as ‘change that is made to a social system, an organization etc in order to improve or correct it’. It is obvious here that the essence of reforms in any instance is to bring about a positive change, which will either result in improvement or correction; embedded intricately in the definition of reforms are three major words we need to further get right to ensure our comprehending of the essentials of this discussion, these words are change, social system and improve. The understanding of these elements will make us appreciate the essence of the place of public relations in reforms in the Nigerian polity.


・ Change ? this can be defined as the fact of a situation, a place or an experience being different from what is usual and therefore likely to be interesting, enjoyable etc.

・ Social system ? this can be defined as a patterned set of rules, norms and agreeable way of behavior, which is applicable to all members of the society.

・ Improve ? to make something better than before.

The above analysis is purposely meant to establish the fact that Nigeria is a social system and in its present state needs a change to bring about improvement in the polity: in other words, Nigeria needs reforms.


Why does Nigeria need reforms? In what areas?
To say Nigeria needs reforms is an understatement ? a euphemism of hypocritical proportion. Really it is even common to hear some people express it in a stronger way that Nigeria needs ‘deliverance’. It is viewed by most people (especially when the African mentality comes to play) that some unseen evil forces are behind the problematic anomalies in the Nigeria system. Why all these? This is because Nigeria as a social system is fraught with a plethora of simple political, economic, educational, international and national related problems which when viewed by right thinking persons are considered issues which in the first place can be solved through mere common sense. This is not meant to imply that those at the head of those sectors, which are faulty are incompetent or are not right thinking, but to say that they are most times either ignorant of how to approach issues that are negatively affecting their responsibilities, placed in the wrong place of their specialty, or surrounded by unbefitting persons who advise them in such a way that budding problems in the institutions either persist, stop transiently or snowball into crises of national and international proportions. Nigerian heads hardly ever involve the services of professional advisers in the formulation, expression and implementation of reforms and national branding, and this has most times made reform attempts in Nigeria either futile or of disservice to all or some section of the polity.

All the sectors in the Nigerian polity are seriously faulty and riddled with problems, which are either self-induced or overlooked. This then infers that Nigeria itself needs total rebranding. Who then can carry out this task successfully, but the professionals whose duty is predominantly image making.

The politics of Nigeria is more of a ‘chess game’ other than a system of rules, priorities and responsibilities. The political system is far from the leadership oriented one it is supposed to be, it has become a ‘dirty game’ as most people have stigmatized it. In most cases, other than having people who are capable of handling government machinery in power, we have inexperienced and unqualified persons imposed upon the people by some unfortunately rich or wealthy persons, who at the end of elections serve as advisers to ‘our leaders’; for God sake, what kind of advice do you expect such godfathers to offer those they have put in public position ? to share revenue from the public treasury among private stakeholders instead of putting it to use for the benefit of public stakeholders. Nigerian leaders so far have shown that they are infected with the virus ? fear that makes man greedily pursue monetary (or better avaricious) goals other than pursuing good image. This is why we have our political leaders caught in the act of money laundering, siphoning and other corrupt practices which are ignominious not only to those shameless persons but to the Nigerian identity as a whole. Another major mistake Nigerian leaders make in the design of reform programmes is the elimination of stakeholders’ interest in the reform plans; in one of his articles in the dailies, Deon Rossouw was quoted to have stated thus:

‘ In line with the inclusive model of corporate governance that prevails in Africa, all country codes, with the exception of the Nigerian one, emphasizes that there should be regular engagements with stakeholders. Engagement with stakeholders is being effected through the regular channels of communication that exist in the annual general meeting and through regular disclosure of financial reports.’

The statement above shows the observed incompleteness in the reform process in Nigeria. This incompleteness accounts for the unsuccessful positive branding of the Nigerian entity. The governance of a country determines the rate of development of that country. The mainframe of the faulty Nigerian image is the deceptive and politicized factors, which characterize reforms programme in the country.

In the area of economy, Nigeria is not faring well and this unmistakably calls for reforms. The standard of a nation’s economy is not measured by what its leaders are able to afford in foreign accounts, or what the elites are able to afford; it is rather measured by the standard of living of its citizens. What can we say about the economic situation in Nigeria? Very appalling and pathetic. The chasm between the rich and the poor is very wide, we are not saying that everyone in the country must be equally rich, however, for a country as rich as Nigeria, poverty should not be so present that it can be measured from the physical appearance of the rich and the poor. In a polity of people of same race, there still exist discrimination in condition of living and public marginalization in economic reforms formulation and implementation. When the whites still physically colonized us, we complained and fought discrimination, but this is now the mainstay of the economical system in Nigeria.

Looking at our educational sector, the situation is nothing to write home about. Nigeria’s educational rating in the international environment has a substandard position. This is not because students are not well taught or that there are no qualified Nigerian teachers and lecturers, but because the lackadaisical and haphazard system of coordinating education in Nigeria is apparent to the international environment. A lot of reforms put up by the government seems very right, however, the way they are implemented other than bring about a face-lift result in confusion and in some cases repulsion from the populace for which the reforms camiseta centenario atletico de madrid are intended.

Nigeria’s International Relations is being badly dented due to various indecent acts exuded by some unscrupulous citizens and political leaders alike. Though the federal government appears to be doing a lot about repairing the indignant image of the country through a series of institutions put up to show that the government is not in liaison with the nefarious acts, which have been portraying the polity as a corrupt hideout, those reforms appear at times to have political subterfuge undertones in implementation, because of their malhandling, and for this reason, such reforms are militated against by those who are supposed to have been in concordance with the policies made, hence it is not uncommon in Nigeria to find two or more institutional bodies fighting each other or one another over the implementation of a good reform policy. These internal imbalances have further aggravated the problems of ensuring successful reforms in Nigeria, and have consequently affected Nigeria negatively in the international society. In 1999, when president Olusegun Obasanjo after resumption in office, wanted to sell Nigeria to foreign investors, he traveled across the globe to achieve this aim, however, his quest met futility as a camiseta centenario atletico de madrid result of the negative image Nigeria already possesses. This can be traced to communication gap and insincerity in expression of reform policies in Nigeria.

There are of course other areas in which Nigeria is faulty in terms of reforms, however the aforementioned are prominent among all. At this juncture, we need to get it right that it is not that the Nigerian government is ignorant of the immense contributory solution Public Relations proffers to the successful implementation of reforms in the polity, but a misunderstanding of the concept of Public Relations, which makes most leaderships apply advertising, propaganda, publicity, assassination, bribery and others that are not Public Relations as instruments of trying to implement reforms is the painful irony. For instance in the case of renowned professor Fabian Osuji, the former minister of education, he ignorantly misconstrued public relations for bribery, yet he admitted it overlooking the ignominy such absurdity has on his person, and I wonder how the international society would have laughed Nigerian to scorn when the scandal became public knowledge, I am sure some critics would have asked, ‘how if possible that the minister of Nigeria for education does not know what public relations is, how will his subordinates or the students know even other more complex things?’. The man could not be said to be illiterate but professionally he is, if he had applied the services of professional public relations practitioners to the issue of allocation of resources to his ministry, he would not have made a mess of himself and compoundedly retain the problem he was willing to solve. The same scandal has a connection with political interests and it saw Adolpus Wabara, bow out in shame from the political scene. Or better still one could reach the conclusion from studying the trend in Nigeria that the government prefers making use of quacks and willing puppets in place of institutions responsible for reforms for mischievous reasons, perhaps so that those institutions would be bound to bow to their whims and caprices pending when money and resources meant for reform contracts would be transferred to private accounts or used for selfish reasons. Behind these detestable acts, the actors have reforms behind their minds, but they failed to apply public relations in its professional form and this exacerbates the problem the more.

The crisis in the Niger Delta here in Nigeria is another case. The issue of kidnapping did not just start when the youths became lethally restive. It had started a long time ago, but since a planned programmed solution was not instituted to put the budding crises under check, it resulted in a crises of international proportion.

All these expositions show that Nigeria is in dare need of reforms; the point camiseta centenario atletico de madrid now is ‘how does Public Relations fit into actualizing the dream of rebranding and repackaging the Nigerian entity?’ This question will be answered in the subsequent paragraphs.

Public Relations in Reforms? The links!
The import of the application of every concept is derived from the definition of that concept, we would not understand the place of public relations in reforms if we do not know what Public Relations is. For this reason, we need to define public relations. The most acceptable and generalized definition of public relations was propounded at an international conference in the city of Mexico in the year 1978 when about 30 national and international bodies of public relations met ? Lanre Kuye et al, Issues in Pr?

The definition runs thus:

‘Public relations is the art and the social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programmes of action which will serve both the organization’s and the publics’ interest’

In fact, the definition of public relations already explicitly spells out its indispensable place in reforms in Nigeria; however, it will not be left for an unconsensual debate, it will be elucidatingly explained in the preceding paragraphs. Here we take a look at the key points in the definition given above and strewn them into the right place in the topic of our discourse ? Reforms in Nigeria: The Place of Public Relations; these key points are:

Public Relations in Nigerian Reforms? Link 1 ? Formation of Reform Policy with Foresight and Continuity

Firstly, ‘Public Relations is the art and the social science of analyzing trends, predicting their consequences….’, this aspect of the definition of public relations shows that the act of public relations is not extemporaneous, but a deliberate, planned and sustained one, this makes it an art and for the fact that it is concerned primarily with human relationships and the environment makes it a social science. It aims at studying the dimension of goings on in the environment, this makes public relations very essential not only in reforms implementation, but at the elementary stage of reform policies. The involvement of professional public relations practitioners in the formulation of reform policies makes it possible for the policy to possess inherent proactive factors, which will make the policy fit into future arrangements. The involvement of public relations in reforms puts into consideration the likely outcomes of a programme aimed at reforms, hence public relations puts a check on uncertainties that might arise in the future. If the Nigerian government were able to involve public relations in reforms programmes, there would not have been the events of chaotic outcomes from the initiation of reforms. The reason why most reforms do not see the light of the day or fall short along the way without seeing maturity is that they lack consistency in themselves likewise fall short of heuristic values. In addition, it is a trend in the Nigerian environment that charlatans and the wrong institution be asked to handle the right programme. The programme of giving Nigeria a new brand or image is solely the responsibility of public relations, and until this is effected, there can be no truly branding of a new Nigeria. The reason why most times Nigeria’s ‘Titianic’ hits the iceberg is due to lack of foresight, it is during the course of the implementation of most reforms that leaders fashion short cut means to cover up inconsistencies in their reform plans, and this often times results into the use of propaganda, bribery, blackmail and other deceitful means in the name of public relations with the intention of solving problems inherent in the poor initiated reforms programme, this in the long run culminates into chaos and calamitous consequences. Even the Bible states: